Belgian artist Jonas Leriche explores emotions and intentional or unconscious ideas which he then transforms into gripping images. Leriche constructs his photographs layer by layer, with meticulous attention to detail. Taking the actual photo is but the final stage of a long, deliberate process, punctuated by flashes of inspiration. Leriche considers himself an art director first, and then a photographer. Struggling between the authenticity of nature, and the artificiality of photography, Leriche finds a perfect balance in pushing the boundaries of the natural in his production studio. In a world dominated by mere appearance, social media posturing, and superficiality, the driving force behind Leriche’s work is the desire to inject the rawness of nature into the seamless, controlled perfection of photographs in order to undermine the facile gaze of viewers unaccustomed to scratching any deeper than the surface.
Commenting on the transience of luxury, Jonas Leriche reexamines what we call natural, beautiful, and rare, creating a provocative—even uncomfortable—but profoundly compelling, experience for the [...]