JONAS LERICHE PHOTOGRAPHY
Jonas Leriche talks ‘Perfection’ and ‘Imperfection’ in Contemporary Photography
Jonas Leriche photography struggles between the authenticity of nature and the artificiality of photography, mimicking Leriche’s own struggle with fantasy in contemporary culture. The nature of his childhood was pure, but the “nature” of his adult profession was dominated by appearance, social media posturing and total superficiality. The driving force behind Leriche’s work became the desire to cut through that posturing, ironically, through photography.
“When you grow up, everything becomes more artificial,” he says, “I think perfection is an allusion,” says Leriche, “we always want to strive for perfection, but perfection is only what we have in our heads. I think real perfection lies in imperfections.” His artwork celebrates the messy, the raw, and the untamed. His photographs push the boundaries of what is “natural” using gorgeous stage-makeup, elaborate and intricate costume, and other production methods in his studio. His work, “Transcendance” comes after a long process in production design. Instead of green screens and makeup affects, Leriche creates his backdrops through more creative methods, using props, models, paint, and makeup to achieve his final goal.
By rarely relying on after-effects in his photography, Leriche celebrates the opportunity for creativity in photography during each of his unique shoots, and in this way contemporary critics have said he has brought life, energy, and authenticity back into contemporary photography. He is an artist that celebrates new ideas using antique methods and celebrates modern technique without compromising on his craft.
Where does his distinct vision and deep passion come from? Growing up in Antwerp, Belgium Leriche developed a deep connection with art and nature at an early age. “I grew up in a creative environment,” says the artist. “My mother was very creative, because she was also doing photography.” Jonas was always playing outside as a child, always surrounded by nature, which has affected his passion for creating works that reference nature. As for his love of photography, unlike many other Belgian children, Leriche had the unique experience of seeing his mother in the darkroom. “I was curious,” he recounts, “I often saw [my mother] hang the pictures out, developing them. The fact that you see the image appear on the paper–to me, as a kid, it was like magic.”
While working as a successful photographer in Fashion and Advertising in Belgium, Leriche grew dissatisfied working with commercial clients, where there was no opportunity to create with his unique vision, and realized he was more of an art director than a technical photographer. His passion and energy was in building concepts, and to him, the camera was just the means in which he expressed what he had developed, and it’s here where Jonas Leriche’s journey into Fine Art Photography really began. Now, Leriche considers himself an art director first, and a photographer second. “Photography was the only way for me to make this journey,” says Leriche, “delving into the rich layers in my photographs enables me to connect with deeper layers in myself. My authentic self.” His work is a dramatic, ongoing and even vital process. “My ultimate wish is that my artworks will also awaken my viewers to a process of reconnection with the essential.”
Now what does the artist want? To change the perception of photography for his audiences. “I want my work to be a window to their inner soul.”
If you’re looking for Leriche’s artwork, you can find them in our Jonas Leriche’s Collection page or in any of Eden Fine Art’s ten gallery spaces all over the world!